The New Zealand Green Party's Health spokesperson Sue Kedgley MP has asked the government to remove over 100 ingredients found in most hair dyes sold across the counter, and for mandatory labelling of ingredients. Sue says, "The chemical PPD is classified as an extreme skin sensitiser in Europe, and New Zealand customers have a right to know that using it regularly could provoke allergic reactions. An estimated 70% of women and 20% of men use hair dyes, and most are completely ignorant of the potential risks and adverse reactions. Does someone actually have to die before ERMA acts to protect the health of the many New Zealanders who colour their hair? The lack of controls on many of these dyes, or information about their potential effects, is a tragedy waiting to happen".
She continues, "One of the problems is that people can use hair dye apparently safely for many years, before having a sudden allergic reaction to it. One of my friends almost died from an anaphylactic reaction to a hair dye she had used for many years. The toxins slowly build up in your body, but it's not until you cross an unspecified threshold that you run the risk of a reaction which, as has been reported, can be very severe indeed". Ms Kedgeley says ERMA is investigating hair dyes but it could be several more years, at the rate their enquiry is proceeding, before any action is taken.